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Informal Learning Flow is a content hub started by Jay Cross that collects and organizes the best information on the web around informal learning. We hope this will help you find good stuff, learn and stay current.
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1320 Articles match "Content","customers"
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The Latest from Informal Learning Flow
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OneRiot Brings Its Real-Time Ads to the Web
Until now, anybody who wanted to implement real-time ads from OneRiot 's RiotWise network had to get these ads through OneRiot's API and create a customized user interface around these ads. While we can't verify this data, it doesn't come as a surprise that these ads, which usually point to interesting and relevant content on OneRiot's partner sites would have high click-through rates, especially if users are already on news site or are using a browser-based Twitter tool. This severely limited OneRiot's appeal for website owner who wanted to experiment with real-time ads on their sites and services but were looking for a plug and play solution.
ReadWriteWeb
- Friday, March 19, 2010
Three iPhone Apps To Save Yourself & The World
The app offers a seafood guide, which customizes content according to geographical region, lets you search according to what type of fish you're considering buying or eating at a restaurant. We saw a cartoon recently that shows the attendees of a "Climate Summit", with a single naysayer yelling out from the back of the crowd "What if it's a big hoax and we create a better world for nothing?"
Well, in the spirit of creating a better world for nothing, we bring to you three iPhone apps that we hope can help do just that.
ReadWriteWeb
- Friday, March 19, 2010
Apple's iPad Secrecy Obsession Comes With Blacked-Out Windows
The key is turned by Apple every night..." One senior systems engineer with the company in the first half of this millennium, was let go after he provided unreleased Mac software to a customer. And perhaps this uber-cautious approach is why we're now hearing reports suggesting that Apple is scrambling to attract more content partners to the iPad. Every company envies the buzz that accompanies new products released by Apple . How do they do it, time and again?
Fast Company
- Friday, March 19, 2010
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The Best from Informal Learning Flow
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Want to Understand Your Customers? Go Pyscho.
Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is.
So why is it that we so often look at detailed website usage or customer data along impersonal demographic dimensions like age and gender? Similarly, for customers to When it comes to purchasing behavior, it is obvious that personalities matter. While useful, those characteristics don't describe attitudinal trends which may be more important — and need to be a critical complement to other data.
HarvardBusiness.org
- Thursday, May 28, 2009
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The Best Way to Understand Your Customers
million customers. Forrester's 2008 Customer Experience Index suggests a reason. It's in difficult economic times that customer experience matters most -- you don't want to make it even easier for your customers to walk away because they've been so frustrated working with you.
The key to delivering a great experience for is to have empathy for your customers . Recently, Sprint Nextel announced that in Q4 2008 , they lost 1.3 It's tempting to blame the recession, but then how do you explain AT&T Wireless gaining 2.1
HarvardBusiness.org
- Friday, March 6, 2009
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Better Customer Service Through Transparency, Tribes, and Talent
I confess that I have a warm spot in my heart for customer service operations. years when she and I were on the customer service phones at the Polaroid Corporation. As an old phone jockey, it is apparent to me that the world of customer service is transforming. When they can, firms let customers roll their own.
It is probably because I met my wife of 29.5 If we look back at history, we can see that the central tendency of consumer businesses is to move more and more function to the end consumer and to provide them more visibility to the availability of the product
HarvardBusiness.org
- Tuesday, December 22, 2009
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Learning From Craigslist: Who Are Mass Media's True Customers?
The real customer experience lesson though, can be found in a follow-on blog post written by the story's author, Gary Wolf.
And this speaks to the fundamental issue facing the mass media today — it doesn't know who its customer is.
If you don't work in mass media, you might be forgiven if you think that you — the reader, the watcher, the audience member — are the customer. The cover story of the most recent issue of Wired addresses how Craigslist rose to dominate classified listings , in spite of (or perhaps because of) how little it has changed, and the quirkiness of the business.
HarvardBusiness.org
- Friday, September 4, 2009
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The Social Data Revolution(s)
As a result, people have elevated their expectations for good, healthy customer relationships and exchanges. With the advent of the web, firms pondered whether it might be worth saving the vast amounts of data that customers were generating through their clicks and searches. Back then, customers had no choice but to share their intentions with firms. In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever.
HarvardBusiness.org
- Wednesday, May 20, 2009
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Customer and Product Strategies from an Indie Rocker
Many of their strategies would be equally effective for businesses trying to generate buzz and attract loyal customers - without an enormous marketing budget.
Just as most businesses find a location first and then work to attract customers, most musicians book the venues where they will perform first and then try to attract a crowd. Fans (or customers) who feel they've played a role in the creative process are In August 2005, Jonathan Coulton quit his job as a software developer, with the goal of conducting an experiment: over the next year, could he figure out a way to earn a living as a full-time musician, leveraging the Web and his small-but-passionate fan base?
HarvardBusiness.org
- Friday, April 17, 2009
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Six Ways to Build Your Brand Through Customer Service
When it comes to brand building, customer service is often the last and most-ignored piece of the puzzle. Aligning customer service and your brand is an essential but under-used way to attract and retain customers, differentiate the business, and boost brand loyalty. Here are six ways we've seen to use customer service to reinforce brand identity. This is a big mistake--and big missed opportunity. Done right, it can create a truly sustainable competitive advantage.
HarvardBusiness.org
- Monday, April 6, 2009
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Five Best Content Filtering Tools [Hive Five]
Whether you want to keep your kids eyes away from inappropriate content or your employees from wasting time online, you'll find a variety of great tools available for filtering internet access in today's Hive Five . Photo by Zach Klein . Last week we asked you to share your favorite method of filtering internet content . The following solutions range, in difficultly of installation, from as simple as requiring five minutes to install to as complex as setting up a physical computer as a Linux-based content filter. DansGuardian (Cross Platform, Free) One way to measure
Lifehacker
- Sunday, July 12, 2009
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Why Microsoft Had to Destroy Word
When we think of companies associated with great customer experience, Microsoft is rarely the first to come to mind. A person's focus should be on their content, not on the UI. As they think about delivering great customer experiences, we show them how they need a component analogous to voice for how they interact with their customers.
However, with the release of Office 2007, Microsoft demonstrated newfound commitment to delivering software that delights. In his excellent presentation on the design of the user interface for Microsoft Office 2007 , lead
HarvardBusiness.org
- Friday, June 19, 2009
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What Facebook's Stumble Can Teach Your Company
When you share information on a social site: Who owns the content? Last week they tried to keep more rights on content for themselves, but a few days later they backed off. From the customer's standpoint, this means "Trust Us." A Mark Zuckerberg blog post seems to also say "trust us ." But the firms don't "trust" their user base. The user agreements we don't read, but do acknowledge, claim many rights to content, rights to remove content, limits on liability, binding arbitration, and unilateral ability Who controls it? This question at is the core of Facebook's current turmoil around its terms of service .
HarvardBusiness.org
- Thursday, February 19, 2009
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