882 Articles match "corporations","customers"

• The Best from Informal Learning Flow

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• How to Extend Your Customer Experience Through Social Media
  
  How can social media augment, fill out, and improve the customer experience? What's great about this approach is that you don't need corporate social media policies — just let your staff do what they do. The trick is to write the guidelines in a straightforward, human manner, and not to overwhelm with corporate- or legal-ese. I'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted for recommendations for places to eat and things to do.
  HarvardBusiness.org - Monday, August 24, 2009
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• Better Customer Service Through Transparency, Tribes, and Talent
  
  I confess that I have a warm spot in my heart for customer service operations. years when she and I were on the customer service phones at the Polaroid Corporation. As an old phone jockey, it is apparent to me that the world of customer service is transforming. When they can, firms let customers roll their own. It is probably because I met my wife of 29.5 If we look back at history, we can see that the central tendency of consumer businesses is to move more and more function to the end consumer and to provide them more visibility to the availability of the product
  HarvardBusiness.org - Tuesday, December 22, 2009
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• Corporate Social Responsibility as Insurance
  
  The question "should corporations actively invest in socially responsible stuff , or should they simply focus on making money?" by a customer), the announcement of regulatory action (e.g. Paul, Craig, and Jared concluded that your socially responsible reputation acts as some sort of an insurance ; when something bad happens to you (in the form of a serious customer complaint or a government fine) investors conclude that you probably made a genuine continues to linger and re-emerge on the business agenda (especially, it seems, around the time that business-minds return from their annual swarm to Davos ).
  HarvardBusiness.org - Thursday, February 26, 2009
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• How Corporate Responsibility Can Survive the Recession
  
  Corporations engaged in recession-driven cost-cutting are trimming or eliminating corporate responsibility initiatives. Though corporate survival is key and consumer skepticism of business CR initiatives at an all-time high, such actions are short-sighted. Critical cross-border global issues require multinational corporations and their CEOs to lead in the search for solutions, recession or not. Now more than ever, businesses need to be saying "yes" rather than "no" to their social responsibilities.There are five key reasons: 1.
  HarvardBusiness.org - Tuesday, September 22, 2009
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• Corporate Training
  
  Jay Cross - father of the Informal Learning Flow has been doing some great writing recently that look at the future of corporate training. His recent posts make me really think (that's good) but also make me wonder ... How many people really have the opportunity to pursue the Future of Corporate Training? More on this below ... But first some context. Courseware and Broader eLearning Jay's post eLearning is not the It’s cheaper: no travel, no facilities cost, no instructor salaries. This sort of fanciful thinking tripped up eLearning ten years ago. ....
  eLearning Technology - Tuesday, February 24, 2009
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• How to Align Customer Value With Green Value
  
  In most discussions I have with people about sustainable brands and product or service offerings, someone inevitably asks, "But will customers pay a premium for green products?" With the downturn in the economy, this question has been arising earlier in the conversation and is framed more as a statement: "But customers won't pay a premium for green products, especially now, will they?" In Focusing on whether or not customers will pay a premium for green products brings with it a number of constraining assumptions: 1) that green products do not have any tangible benefits for customers other than making them feel good about helping the planet, and 2) that green products are more expensive to produce than non-green products.
  HarvardBusiness.org - Friday, April 3, 2009
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• Six Ways to Build Your Brand Through Customer Service
  
  When it comes to brand building, customer service is often the last and most-ignored piece of the puzzle. Aligning customer service and your brand is an essential but under-used way to attract and retain customers, differentiate the business, and boost brand loyalty. Here are six ways we've seen to use customer service to reinforce brand identity. This is a big mistake--and big missed opportunity. Done right, it can create a truly sustainable competitive advantage.
  HarvardBusiness.org - Monday, April 6, 2009
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• Inside Procter & Gamble's New Values-Based Strategy
  
  Their strong sense of purpose propelled unprecedented collaboration across functions and with customers, for whom the excitement was captivating. (Blow-by-blow Which audiences, customers, clients, recipients are not being reached? Tags: Corporate social responsibility Global business Innovatio On the anniversary of Lehman Brothers' fall, the question remains: What, if anything, has changed in the mentality of the financial community? While Wall Street wallows in tales of the fallen, a different, more promising approach to capitalism is rising.
  HarvardBusiness.org - Monday, September 14, 2009
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• Riding Social Media's Trojan Horse
  
  When McDonald's launched its corporate social responsibility blog at the beginning of 2006, its title — Open For Discussion — signaled the company's readiness to engage with the blogosphere. Engage your customers! Turn your customers into brand evangelists! Eight months later, it faced widespread criticism for the limitations of that engagement: when critics posted comments to the blog about the company's decision to include toy Hummers in the restaurant's Happy Meals, they noticed the company was slow to publish their comments . The company response (that finally
  HarvardBusiness.org - Friday, May 29, 2009
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• Selling Simplicity — Not Just Marketing It
  
  What is interesting about this phenomenon is that it is in sharp contrast with the thinking of the past few years — which was that consumers wanted unlimited choice so that they could customize their products and services to fit their own unique needs and lifestyles. As such, technology companies pushed for more and more bells and whistles, while other firms drove towards mass customization. Have you noticed that more and more companies are marketing "simplicity" as a reason to buy their products or services? For example, Philips Electronics advertises " Sense and simplicity
  HarvardBusiness.org - Thursday, October 29, 2009
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