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Informal Learning Flow is a content hub started by Jay Cross that collects and organizes the best information on the web around informal learning. We hope this will help you find good stuff, learn and stay current.
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1654 Articles match "customers","Idea"
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The Latest from Informal Learning Flow
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Future: Amazon's 'Think Clouds' are Data Aware
We picked out a few of Riley's comments that we believe are leading towards the idea of the Think Cloud and why Amazon may be there first.
Riley described a great use case where an un-named customer used Amazon for compute, another cloud provider for data processing, SalesForce for crunching, and then pushed the results to Facebook. We can see that idea of a Think Cloud may come into this pattern to help set boundaries and checks At the RSA Keynote a few weeks back, Amazon's Security Lead, Steve Riley participated on a panel with other security leaders of the industry.
ReadWriteWeb
- Wednesday, March 17, 2010
SharePoint 2007 How-To
From the basics of navigating a site, to more complex tasks such as customizing a site and managing site security, SharePoint 2007 How-To is a focused resource that provides access to all the answers you need — now! Discover all the core SharePoint components and their practical uses and applications Learn the essentials for navigating a SharePoint site Find fresh ideas for working with the various SharePoint file formats Perform detailed searches within SharePoint Manage personal sites Create organized lists and document libraries that are easy to navigate Modify and
Lockergnome Blog Network
- Wednesday, March 17, 2010
Applying to Incubators Takes More Than a Great Idea
One important lesson they learned through their first set of interviews is that they hadn't talked to anyone but themselves about the idea. Investors and organizations want to see more than a great idea; they want to know you've thought it out and have identified a specific audience that has needs. Burnham and his partners assumed that they needed a working demo before they could get any useful customer feedback, but in reality, there is much to be As the month of March trudges on, we are getting closer each day to spring and eventually summer when numerous startup incubators hold their camps for early-stage companies.
ReadWriteWeb
- Tuesday, March 16, 2010
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The Best from Informal Learning Flow
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A Framework for Building Customer Experiences
In helping a client understand how to reframe their internal conversations to support delivering customer experiences, we shared with them the following framework that has helped our thinking.
Touchpoints: The liminal spaces where engagement with customers occurs. Interactions: The activities in which customers engage. Systems: Companies have core systems that serve as the foundation for their efforts. The most obvious example are IT systems — ERP, accounting, CRM, and the like.
HarvardBusiness.org
- Thursday, June 11, 2009
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How to Extend Your Customer Experience Through Social Media
How can social media augment, fill out, and improve the customer experience?
ENGAGEMENTdb published a report of the brands leading in social media, and Starbucks came out ahead, notably for their willingness to try a lot of different things, some of which have succeeded beyond expectations (most notably with My Starbucks Idea , capturing customers' love for the brand and transforming that energy into smart new initiatives).
4. Tags: Communication Customers Social medi I'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted
HarvardBusiness.org
- Monday, August 24, 2009
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Design Your Customers' Decisions
Many executives assume their customers are more rational than they really are. For example, most leaders believe in enhancing the options given to customers, but increased choice can actually freeze decision-making by overwhelming the shopper . Yet, many firms have such a deep case of rationality-itis that they continue to treat their customers as if they were designed by Adam Smith. There is a vital lesson buried in the August 19, 2009 Jet Blue announcement that they were suspending sales of the $599.00 "All You Can Jet" promotion they'd debuted only seven days before.
HarvardBusiness.org
- Wednesday, August 26, 2009
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Want to Understand Your Customers? Go Pyscho.
Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is.
So why is it that we so often look at detailed website usage or customer data along impersonal demographic dimensions like age and gender? Similarly, for customers to When it comes to purchasing behavior, it is obvious that personalities matter. While useful, those characteristics don't describe attitudinal trends which may be more important — and need to be a critical complement to other data.
HarvardBusiness.org
- Thursday, May 28, 2009
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Customer Experience Is an Investment, Not a Cost
Earlier, I wrote about how "It's Not Who Your Customers Are, It's How They Behave." Demographics aren't interesting in and of themselves — businesses benefit from their customers' (trans)actions. Shaping the customer experience influences behavior, which requires us to turn our attention to design.
Knowing that someone is 31 years old and lives in a certain area isn't as interesting as understanding what gets them to buy a product or join a service or use a feature. The typical understanding of design is that it's about aesthetics, styling, or form.
HarvardBusiness.org
- Tuesday, May 19, 2009
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The Price of a Poor Experience
In other words, customers didn't leave simply because an organization raised its prices.
But he did find a different correlation: between membership and an organization's net promoter score , which measures how likely a customer is to recommend the organization to a friend. It turns out that if customers liked an organization's products or services enough to recommend them to others, then that organization could raise its prices, even in a down economy, without losing any of its "I'm sorry but that's our policy," the woman at the desk said. "You You can't come into the
HarvardBusiness.org
- Tuesday, October 13, 2009
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Four Customer Experience Lessons from Target's ClearRx
Among my favorite examples of great customer experience is Target's ClearRx pharmacy system . For her masters thesis, she hit upon the idea of redesigning the pill bottle, after hearing of her grandmother taking her grandfather's medicine by mistake. After graduating, she shopped her idea around until she found a willing partner in Target.
Introduced 4 years ago, it provided a radical departure from the standard design of pill bottles, setting Target apart from their competition. ClearRx sports an excellent design, with clear typography, smart color coding, and
HarvardBusiness.org
- Monday, June 1, 2009
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Groupon's Four Keys to Customer Interaction
The firm's video on "how Groupon works" gives you the idea. How are they gaining customers at such a rate?
After the site was written up by Jennifer Van Grove on Mashable , some of the commenters said that this couponing idea was old news, as there are many other coupon aggregator sites including Daily New Deals . see four key lessons that every company can learn from There is an interesting experiment happening on the web. The e-coupon site Groupon.com offers one deal a day in sixteen cities across the USA.
HarvardBusiness.org
- Monday, September 14, 2009
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When Customer Loyalty Is a Bad Thing
The economic crisis has jolted companies into the need to redouble efforts to foster customer loyalty. Numerous articles now tout the increased importance of giving customers premium service in troubled times to ensure customer retention . The underlying reasoning is simple — loyal customers help a company to weather the storm through their continued patronage.
Without question, there is some truth to this logic. No firm can survive for long without loyal customers.
HarvardBusiness.org
- Thursday, May 7, 2009
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Why Non-Profits Are So Good at Social Media
Online community and social media are hot areas for business these days, as companies recognize the Internet's potential to deepen customer relationships , share knowledge and strengthen teams . NGO-run online communities and social media presences offered nonprofits a new way of stoking and harnessing their members' loyalty and passion; and in their many successes, businesses can find key lessons for using social media to enhance customer relationships, too:
In the nonprofit sector, relationships have always been the key currency: the relationships with the members, donors and supporters that NGOs depend on for volunteer labor, financial support and advocacy muscle.
HarvardBusiness.org
- Tuesday, June 16, 2009
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