1289 Articles match "customers","platforms"

• The Best from Informal Learning Flow

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• How to Extend Your Customer Experience Through Social Media
  
  How can social media augment, fill out, and improve the customer experience? ENGAGEMENTdb published a report of the brands leading in social media, and Starbucks came out ahead, notably for their willingness to try a lot of different things, some of which have succeeded beyond expectations (most notably with My Starbucks Idea , capturing customers' love for the brand and transforming that energy into smart new initiatives). 4. The worst offenders are those who see social media as simply I'm in Toronto this week on business. Arriving a few days early to play tourist, I tweeted
  HarvardBusiness.org - Monday, August 24, 2009
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• Want to Understand Your Customers? Go Pyscho.
  
  Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is. So why is it that we so often look at detailed website usage or customer data along impersonal demographic dimensions like age and gender? Similarly, for customers to When it comes to purchasing behavior, it is obvious that personalities matter. While useful, those characteristics don't describe attitudinal trends which may be more important — and need to be a critical complement to other data.
  HarvardBusiness.org - Thursday, May 28, 2009
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• Facebook as a Learning Platform
  
  He points us to a Fortune Magazine article that describes a Stanford class being offered by BJ Fogg that studies Facebook as a platform: "Facebook is the most convenient and respectable way to feel connected to friends, get updated on existing friends, find new people, build relationships and express identities." When you look at the core functions of Facebook - it fits pretty well as the basis for a learning platform. Facebook seems to be coming up everywhere the past few weeks. The most recent, which finally got me to post, was a Stephen Downes post - I'm Majoring in Facebook,
  eLearning Technology - Monday, October 15, 2007
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• Twitter is Not a Conversational Platform
  
  But is Twitter truly a conversational platform? Wikis are causally thought of as platforms for "collaborative" document creation. Brian Solis recently posited the dichotomy of whether Twitter is a conversational or broadcast platform. So while an individual user may use Twitter primarily as a conversational tool or a broadcast medium, in its totality, Twitter operates a Perhaps the most common reason given for joining the microsharing site Twitter is " participating in the conversation " or some version of that. I myself am guilty of using this explanation .
  OReilly Radar - Tuesday, June 9, 2009
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• Is Facebook a Brand that You Can Trust?
  
  Perrier's ultimate mistake, though, was responding to a serious brand integrity crisis in a less than above-board, consultative fashion with its customer base. The moral of the story is that two companies faced crises that threatened to kneecap their brand, but only one maintained a consistent focus on living up to the trust that its customers had put in the brand. Tellingly, the market rewarded the brand Isn't it about time that we started holding our online brands to the same standards that we hold our offline ones? Case in point, consider Facebook.
  OReilly Radar - Tuesday, December 15, 2009
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• Six Ways to Build Your Brand Through Customer Service
  
  When it comes to brand building, customer service is often the last and most-ignored piece of the puzzle. Aligning customer service and your brand is an essential but under-used way to attract and retain customers, differentiate the business, and boost brand loyalty. Here are six ways we've seen to use customer service to reinforce brand identity. This is a big mistake--and big missed opportunity. Done right, it can create a truly sustainable competitive advantage.
  HarvardBusiness.org - Monday, April 6, 2009
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• Check Mate: Apple's iPad and Google's Next Move
  
  In other words, a cool product with a devoted base of happy customers, but in relative terms, a niche product in Apple's arsenal of rainmakers. It's the Platform, Stupid! As But, far more resonant is a second sense that a rapidly rising tide called iPhone Platform is lifting all boats derived from it; namely iPhone, iPod Touch and now iPad (and I still very much believe that Apple TV is due for a near-term reboot to "I think this will appeal to the Apple acolytes, but this is essentially just a really big iPod Touch," said Charles Golvin, an analyst at Forrester Research, adding that he expected the iPad to mostly cannibalize the sales of other Apple products. - The New York Times
  OReilly Radar - Thursday, January 28, 2010
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• The Google Android Rollout: Windows or Waterloo?
  
  Because a successful platform play demands clear delineation points between the areas where the platform creator is looking to the ecosystem to fill the gap (and, thus the platform provider won't compete with them); where they consider something proprietary to themselves, and thus won't allow a third-party to augment/swap out; and where it's more akin to 'co-opetition' (the platform creator will cooperate, but reserves the right to compete as well). In fact, just two months ago , Andy Rubin, VP of Engineering for Android at Google, scoffed at the notion that
  OReilly Radar - Tuesday, January 5, 2010
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• Winning in an Age of Radical Transparency
  
  That courageous step, says Hirshberg, would be a strong signal to customers of brand integrity. Twitter is a natural for a single customer to alert a circle of friends about the ups or downs of a brand. We want to be a platform for product improvements." The more transparent a market, economic theory holds, the healthier it will be. Information asymmetry — where sellers know crucial information that buyers cannot access — pollutes the market.
  HarvardBusiness.org - Thursday, May 7, 2009
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• The Power of Reflected Glory Marketing
  
  Unless your customers care so passionately about your brand or product that they pay for the privilege of wearing your logo, they probably don't care enough to be part of an online conversation about your brand. If you're anybody other than Apple, Nike or Coke, you're probably going to need some other basis for convening a conversation that connects you to your customers. I love Glad Press'n Seal - a kind of futuristic plastic wrap that actually keeps your food sealed in its bowl, even when you accidentally knock it off the fridge shelf. It's like someone finally invented Saran
  HarvardBusiness.org - Wednesday, March 25, 2009
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